The Decline of Streaming Giants: Are Platforms Like Netflix Losing Their Edge?

Just a few years ago, Netflix was everyone’s go-to platform for watching movies and web series at home. People in India and all over the world were canceling cable and switching to online streaming. But now, things are changing. In 2025, many people feel that Netflix and other streaming platforms are not as exciting or user-friendly as they once were. So, what happened? Why are users thinking twice before renewing their subscriptions? Let’s break it down in simple terms.

Why People Are Losing Interest in Big Streaming Platforms

Over the last two years, major streaming apps like Netflix, Disney+, and Prime Video have increased their subscription prices. In India, even though some plans look cheap, the overall cost adds up when people subscribe to two or three platforms. And it’s not just about money—many viewers feel that the content is becoming repetitive or not interesting anymore.

As per latest updates, Netflix’s subscriber retention dropped to 74%, while newer bundled services are doing better. This means more people are leaving Netflix than before, and choosing other options that give more variety and save money.

You can always catch updates like this on Film Daily, where all entertainment news is shared in one place.

New Content Is Less Frequent, And That’s a Problem

Remember the time when Netflix used to release new web series or movies every week? Now, not so much. In fact, the number of original shows released on Netflix and other platforms went down by 29% between 2022 and 2024. Instead of making fresh stories, many streaming services are buying older shows and adding them to their platform.

For viewers who enjoy discovering something new every weekend, this is disappointing. Watching the same type of story with just different actors doesn’t make people want to pay for it.

You can find these kinds of entertainment updates regularly on Film Daily, your one-stop source for movie-related news.

Ads Are Back – And Not Everyone Likes It

Earlier, streaming was popular because there were no ads. Now, companies have added cheaper plans with ads to attract more users. For example, Netflix now offers an ad-supported plan. It has reached over 90 million users globally. While this plan is cheaper, many people in India still prefer ad-free watching, especially after getting used to clean, uninterrupted streaming.

This shift shows that platforms are now trying to balance between earning money and keeping users happy—but the balance isn’t easy.

Check Film Daily to read how other platforms like JioCinema and Disney+ Hotstar are handling this change.

Too Many Platforms, Too Much Confusion

Right now, there are so many streaming apps—Netflix, Prime Video, Disney+, SonyLIV, Zee5, JioCinema, and more. It gets confusing. If you want to watch one movie, you need to figure out which app it’s on. People are tired of switching between apps and paying for multiple subscriptions.

In India, this is why bundle plans are getting more popular. For example, the recent JioCinema and Disney+ Hotstar merger into JioHotstar allows users to access more shows under one roof. With affordable monthly plans like ₹29, viewers are showing interest in platforms that give more for less.

To stay updated with these changes in Indian streaming trends, visit Film Daily where all this is explained in easy words.

The Rise of Bundled Plans

Bundled services are becoming the new favorite. Just like cable TV used to offer several channels in one plan, streaming apps are now offering multiple services together. For example, in the U.S., Disney+, Hulu, and Max offer a package at one price.

This same model is now entering India too. It’s helpful for families who want movies, kids’ shows, and live sports without paying separately for each. It’s also easier to manage one bill instead of many.

Film Daily often covers which bundles are trending and what new plans are being introduced in India.

Final Thoughts: What Lies Ahead?

Streaming giants like Netflix still have a huge library and strong brand name. But to stay at the top, they need to understand what viewers want now—more affordable plans, new and different content, and simple subscription options.

In India, things are moving fast. New players are joining the market, and older ones are joining hands to give users better options. If platforms don’t adapt, people will simply move on to better alternatives.

For the latest news on movies, shows, and digital entertainment, don’t forget to visit Film Daily. We bring you updates in a way that’s simple to read, with all the facts you need.

FAQs

Q1: Why are people canceling their Netflix subscriptions?

Many users feel the cost is too high, and the content is not fresh. Some find better value in other platforms or bundles.

Q2: Are ad-supported plans cheaper?

Yes, but you will have to watch ads in between. Some people are okay with this, while others prefer ad-free viewing.

Q3: What is a bundle plan?

It’s when multiple streaming services are offered together in one subscription. Like getting Disney+, Hulu, and Max at one price.

Q4: Which streaming service is best in India now?

There’s no single winner. JioHotstar is growing fast due to its pricing and content mix. Netflix and Prime Video are strong but costly.

Q5: Where can I find more movie and streaming updates?

Always check Film Daily for the latest entertainment updates in India and worldwide.